Robin RozhonNov 1, 20176 min readMARKETINGWhy Google Analytics data is wrongGoogle Analytics is a great tool, and 62% of the top 10K websites have Google Analytics tracking code installed (according to...
Robin RozhonOct 12, 20176 min readMARKETINGForecasting SEO Impacts on Organic TrafficStop guessing! Yes, forecasting SEO is hard but extremely useful. This spreadsheet uses basic statistical methods and historic traffic...
Robin RozhonSep 9, 20173 min readSHEETS FOR MARKETERSThe Best Google Sheets Add-ons for Digital MarketingGoogle Sheets are great but a handy add-on may bring this tool to the next level or create a nifty connection to another tool. This page...
Robin RozhonMar 26, 20175 min readSHEETS FOR MARKETERSHow to Extract Data from Wikipedia and WikidataWikipedia is a trusted source of information that ranks for the majority of two-word search queries, so looking at its data can reveal...
Robin RozhonJan 15, 20175 min readSHEETS FOR MARKETERSDownload all search queries and landing pages from Google Search ConsoleThis post shows you how to set up automatic monthly backups of Search Analytics data from Google Search Console. Spoiler alert: No coding...
Robin RozhonNov 19, 20164 min readSHEETS FOR MARKETERSWeb Scraping Using ImportXML in Google SpreadsheetsThis tutorial shows you how to scrape web pages by using Google Spreadsheets instead of using web scraping tools. The suggested method is...