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Robin Rozhon
Oct 20, 20194 min read
Test Automation and Monitoring for SEO
The latest website update set “noindex” to the production site, changed Robots.txt file or rewrote canonical tags. Does it sound...
Robin Rozhon
Jun 5, 20195 min read
SEO Stories of Two JavaScript-dependent Websites
I’ve heard on numerous occasions that JavaScript is evil, but I’m not sure if I agree with that. Yes, JavaScript makes SEO more...
Robin Rozhon
Dec 11, 20185 min read
Blending log files with other data sources for SEO in Power BI
Server logs provide the true view of how search engines crawl your website. Google Search Console or any crawler provide useful data, but...
Robin Rozhon
Jun 27, 20189 min read
Log Files: The Overlooked Source of SEO Opportunities
Server logs are a powerful source of information that can help you understand complex SEO problems with crawling and indexing. Every...
Robin Rozhon
Mar 6, 20183 min read
Debugging Google Analytics via Log Files
You’ve often heard that log files are great for SEO (Listen to those people. They are right!). But don’t think of them as a simple SEO...
Robin Rozhon
Feb 14, 20185 min read
Crawling & Indexing: Technical SEO Basics That Drive Revenue (Case Study)
Getting technical aspects of SEO right can be rewarding and have a significant impact on your bottom line. The bigger the site is, the...
Robin Rozhon
Nov 1, 20176 min read
Why Google Analytics data is wrong
Google Analytics is a great tool, and 62% of the top 10K websites have Google Analytics tracking code installed (according to...
Robin Rozhon
Oct 12, 20176 min read
Forecasting SEO Impacts on Organic Traffic
Stop guessing! Yes, forecasting SEO is hard but extremely useful. This spreadsheet uses basic statistical methods and historic traffic...
Robin Rozhon
Jun 1, 20143 min read
Educate Google and Create an Entity in the Knowledge Graph
Google is permanently changing rules of the game and trying to serve more relevant answers to search queries. In th past, Google’s search results page (SERP) was answering with links to relevant websites but it wasn’t enough. Currently, it tries to deepen the contextual understanding of query. The result of efforts is the Knowledge Graph (launched in May 2012), and it provides answers, not just links. Google shows answers in answer boxes. It’s SERP feature which try to direct
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